Commercial Standards
The rules Coastal Clues applies before any affiliate, sponsored or gifted content goes live.
Current commercial status
There are no active affiliate links, display advertisements, sponsored listings or analytics on Coastal Clues. Placeholder offers stay visibly disabled until a genuine partner account, approved destination URL and documented terms are supplied.
Clear labels before the click
A visitor must see “Ad — affiliate link”, “Ad — sponsored” or an equally clear description before interacting with commercial content. A footer disclosure, vague “partner” wording or a discount code alone is not enough.
How recommendations are chosen
Editorial usefulness comes first. Travel options should be assessed for relevance to Looe, accessibility information, public-transport usefulness, cancellation terms, provider transparency and the freshness of price or availability claims. Payment never verifies a filming location or buys favourable coverage.
Reviews, gifts and incentives
Any free stay, gifted product, discount, payment or other incentive must be disclosed prominently. Reviews must reflect a genuine experience; incentives cannot be hidden and negative information must not be suppressed to create a misleading impression.
Accuracy and maintenance
Commercial links should record an owner, market, destination, disclosure, approval state and last-check date. Expired or redirected links must be disabled. Prices, ratings, availability and savings are omitted unless they can be attributed and kept current.
Privacy and cookies
Essential site preferences may work without consent. Non-essential analytics, advertising pixels and affiliate tracking technologies must remain blocked until the visitor makes a positive choice, with an equally clear way to reject or change that choice.
Complaints and corrections
Visitors can report unclear labels, broken links or inaccurate claims through the feedback page. Material corrections should be dated and commercial complaints should be reviewed separately from partner relationships.
Official UK references
ASA/CAP affiliate-marketing guidance; CMA reviews and endorsements guidance; and ICO cookies guidance.
Last updated 27 August 2026.